New visual identity finds its inspiration from the testing and laboratory environment, with the idea to convey the image of a brand that tests products and offers honest reviews to their audience.
A prominent element in the identity are the grids and elements that imitate the forms and test reports, playfully scaled up, and cropped for the applications' surfaces. The color theme is minimal black and white, with some poppy accents here and there spicing up the palette.
The primary typography is Spezia, a neo-grotesque typeface with a sense of simplicity, going nicely together with the form esthetics. In contrast, typography is complemented with Reckless Neue, a font with a renaissance look, to be used in the citations and highlights.
My studio designed the visual identity for the project. The aim was to create positivity and hope during pandemic, and encourage people to act and support each other when getting through these challenging times.
The illustration-driven identity conveys the themes of caring, working together, and believing in a better future, by a rich and diverse library of pictograms drawn in different styles.
Team:
Creative direction: Antti Hinkula
Design: Antti Hinkula, Matts Bjolin
