Antti Hinkula

Work

About

Antti Hinkula

Work

About

Antti Hinkula

Work

About

Graphic Design

Graphic
Design

&

Creative Direction

Creative
Direction

Introduction

I’m a graphic designer, creative director, and the founder of the design studio Kokoro & Moi with over two decades of experience shaping brand identities and brand experiences. My passion lies in creating identities that are distinctive, memorable, and refined down to the last detail — identities that spark emotion, inspire action, and help clients win hearts while standing out from the competition.

Over the years, I’ve designed identities across a wide spectrum — from corporate to cultural, from festivals and events to products, services, and campaigns. The brand experiences I’ve crafted extend across all modern channels and touchpoints: from print to digital, from packaging to spaces.

Services

Brand Identity:

• Visual Identity Design

• Strategy, Architecture & Guidelines

• Naming & Verbal Identity

• Graphic Design & Creative Direction


Brand Experience:

• Print & Digital Applications

• Web & Social Media

• Packaging & Products

• Editorial Design

• Retail, Environments & Events

• Signage & Wayfinding


From strategy to execution, I design identities that come alive across all brand touchpoints. In addition to my own design expertise, I have extensive experience in creative leadership of diverse design teams. In comprehensive brand renewal projects I can build and lead a team tailored to the needs of the project. I work with a trusted network of top-tier professionals — researchers, strategists, designers, writers, architects, photographers, developers, filmmakers, and other creative minds.

Clients

I’ve had the privilege of working with a broad and international range of partners, from multinationals to start-ups and cultural institutions.

ALA Architects
Altia
Artek
Art Goes Kapakka
Blueprint Genetics
Bolt
Bonalive
Carbo Culture
City of Hanko
City of Helsinki
Danske Bank
Fazer
Finland 100 Years
Finnish National Opera
Genius
Hannes Snellman
Hartwall
Hello Ruby
Helsinki Design Week
Helsinki Partners
HSL – Helsinki Region Transport
Iittala
Konstsamfundet

ALA Architects
Altia
Artek
Art Goes Kapakka
Blueprint Genetics
Bolt
Bonalive
Carbo Culture
City of Hanko
City of Helsinki
Danske Bank
Fazer
Finland 100 Years
Finnish National Opera
Genius
Hannes Snellman
Hartwall
Hello Ruby
Helsinki Design Week
Helsinki Partners
HSL – Helsinki Region Transport
Iittala
Konstsamfundet

La Mer
Motivus
Nefco

La Mer
Motivus
Nefco
Nokia
Posti Group
Sarc + Sigge Architects
Sinebrychoff Art Museum
Sitra
Sofia Helsinki
Solomon R. Guggenheim Foundation
Stockmann
The Academic Bookstore
The Finnish Lifelong Learning Foundation
The Ministry of the Environment
The Office of the President of the Republic of Finland
The Prime Minister’s Office
Thingtesting
Torikorttelit
Varma
WDC Helsinki 2012

Nokia
Posti Group
Sarc + Sigge Architects
Sinebrychoff Art Museum
Sitra
Sofia Helsinki
Solomon R. Guggenheim Foundation
Stockmann
The Academic Bookstore
The Finnish Lifelong Learning Foundation
The Ministry of the Environment
The Office of the President of 
the Republic of Finland
The Prime Minister’s Office
Thingtesting
Torikorttelit
Varma
WDC Helsinki 2012

Press & Awards

I’m grateful to have received recognition and awards for my work, including Graphic Designer of The Year (Finland), Young Designer of The Year (Finland), gold and silver awards, and honorable mentions from industry competitions (such as Vuoden Huiput, ADCE, Brand New Awards, Webby Awards, and Designs of the Year, by the Design Museum, London). My studio’s work has been featured extensively in industry media (such as Creative Review, IDEA Magazine, +81, IdN, gestalten, Etapes, Grafik, Print Magazine, It’s Nice That and Victionary, to name a few), and exhibited in museums and festivals around the world.

Contact

Get in touch!


Whether you’re looking to build the identity for your brand, product, campaign, event, or service — and bring it to life across all key touchpoints — or need help tackling other creative and design challenges, I’d love to hear from you and explore how we might collaborate.

Antti Hinkula
hello@anttihinkula.com
+358 50 320 5270
LinkedIn

© 2025 Antti Hinkula. All rights reserved.

© 2025 Antti Hinkula. All rights reserved.

© 2025 Antti Hinkula. All rights reserved.