Carbo Culture operates in the fields of bioengineering and technology. The aim was to create both a clean, modern and credible, but also bold and inspiring identity, to make the company stand out from their competitors and attract customers, investors and also the community of like-minded people working towards a sustainable future.
In addition to black and white, the color palette is minimal and distinctive, with an energetic orange (representing the fire and pyrolysis of the Carbo Culture’s biochar making process) and calming light blue (sky/atmosphere). The brand typography is a duo of clear and functional BrownPro, and a contrasty Chap, to be used for the taglines and large sentences. The logo was designed with the intention not to steal the show, it’s lowercase letters come straight from BrownPro, with no extra tricks.
The visual identity includes also pictograms and patterns. The pictograms are clear and simple, designed to be consistent with the brand typography, BrownPro. Two patterns, "soil" and "air", bring extra spice to the whole. Soil pattern mimics the Carbo Culture’s end product, biochar, whereas the dotted air pattern illustrates the carbon dioxide the company is cleaning from the air.
My studio designed the visual identity for the project. The aim was to create positivity and hope during pandemic, and encourage people to act and support each other when getting through these challenging times.
The illustration-driven identity conveys the themes of caring, working together, and believing in a better future, by a rich and diverse library of pictograms drawn in different styles.
