Antti Hinkula

Antti Hinkula

Artek — Natural Light

Challenge

"Bring natural light into your home" is a campaign showcasing the iconic Artek pendant lights and guiding consumers to make their homes more comfortable with the right lighting. The combination of Artek luminaires with the right light source form the right atmosphere, imitating and extending natural light into the home.

 

My studio was in charge of creating the campaign's visual communication concept and identity and designing the needed campaign materials.

Solution

Most of the Artek pendant lights are designed by the renowned master Alvar Aalto in the 1930s-1950s, being unique in shape. We created silhouette illustrations of these beloved and identifiable designs and built settings using luminaires and other Artek products, where we explored bringing natural light into different situations at home. A total of nine different scenes were created, for which we designed the key visuals and used them when executing a wide range of campaign implementations, from printed materials and in-store to online presence and advertising.

My studio designed the visual identity for the project. The aim was to create positivity and hope during pandemic, and encourage people to act and support each other when getting through these challenging times.

The illustration-driven identity conveys the themes of caring, working together, and believing in a better future, by a rich and diverse library of pictograms drawn in different styles. 

Team:

Creative direction: Antti Hinkula

Design: Antti Hinkula, Matts Bjolin

© 2025 Antti Hinkula. All rights reserved.

© 2025 Antti Hinkula. All rights reserved.

© 2025 Antti Hinkula. All rights reserved.

Antti Hinkula

Antti Hinkula