Artek — Natural Light
Challenge
"Bring natural light into your home" is a campaign showcasing the iconic Artek pendant lights and guiding consumers to make their homes more comfortable with the right lighting. The combination of Artek luminaires with the right light source form the right atmosphere, imitating and extending natural light into the home.
My studio was in charge of creating the campaign's visual communication concept and identity and designing the needed campaign materials.
Solution
Team:
Creative direction: Antti Hinkula
Design: Antti Hinkula, Matts Bjolin