Paimio Sanatorium has inspired numerous photographers to visit the site and capture the architecture and interior details of the building. To convey the uniqueness of the place, we built the visual communication concept of the campaign on photography. We searched and curated photographs from different photographers, including Fabrice Fouillet, Benjamin Gilbert, Addison Godel, Suvi Kesäläinen, Miemo Penttinen and Tuomas Uusheimo, which served as the foundation for the campaign's visual concept.

In the implementations, we play with Artek's product images and the photos taken at Paimio sanatorium, freely arranging them in a travelogue-like manner. The color palette is derived from architecture and interior design. The typography is Futura, Artek's brand font. 

The Colours of Paimio exhibition at Artek Helsinki was designed by Joanna Amemori and Artek’s team, with us being responsible for the graphic design part, which was based on the campaign colors and typography. For the windows, we got inspiration from the recognizable orange railing of the sanatorium's sun terrace.