The visual identity was inspired by Alvar Aalto’s architectural sketches. The applications of the identity depict scenes where the designer has created hand-drawn sketches of different home spaces, testing the most suitable table options cut out from Artek’s catalog. In addition to tables of various shapes and sizes, there are multiple color and surface material choices available. The idea is to demonstrate that Artek’s collection offers the perfect table for any space and need. The concept was presented in visual identity applications through animations, print advertisements, and store window displays, among others.